coming soon

what if today is the day everything shifts?

What if the most powerful transformation begins with a simple question?

Several years ago, Billy Hyland asked himself a question he’d been avoiding for years: What if I stopped drinking? That act of courage sparked The What If Shift — a profound transformation that led him to sobriety and ignited remarkable changes in every part of his life.

In this deeply personal and practical guide, Billy takes you on a journey from recognition to lasting change. Through honest storytelling, evidence-based frameworks, and actionable exercises, you’ll learn how to:

  • Identify the “one thing” holding you back

  • Choose your What If and activate the shift

  • Create a compelling vision that pulls your shift forward

  • Build habits that sustain your shift for the long term

  • Develop the resilience and accountability to overcome any obstacle

  • Fully live your What If in an authentic, integrated way

Whether you’re dealing with addiction, stuck in a stagnant career, trapped in a toxic relationship, or simply wanting more from life, The What If Shift offers a blueprint for meaningful, sustainable change. Let’s shift.

Join the waitlist today to be the first to get your copy!

Join the waitlist.

Get The What If Shift prelaunch updates straight to your inbox.

This isn’t just a book. It’s your invitation to stop waiting and start fully living. You’re one question away from a new direction, a bold decision, and a soul-aligned life. When you subscribe, you’ll get the FREE 10 What Ifs Starter Guide to begin your shift.

meet billy.

Hey, I’m Billy. I’m a husband, a dad to two amazing boys, and a guy who believes that one simple question—What if?—can change everything.

For me, that question wasn’t abstract. It was the spark that helped me break old habits, get healthy, chase new dreams, and create a life that feels like my own. It’s why I wrote The What If Shift — to share that same spark with you.

Around here, I keep things real. Some days I’m coaching or writing, other days I’m biking, hitting tennis balls, or cheering my sons on at soccer. Constantly, I’m reminding myself (and now you): small shifts add up to big change.

So welcome. You’ve landed in a space built to inspire you to live your What If.

why this book?

let's shift.

let's shift.

COMING SOON in multiple formats

  • Traditional Book

  • Audio Book

  • E-book

The What If Shift book is coming soon and will be available wherever you love to read or listen: Paperback on Amazon, Kindle Edition on Amazon, Audiobook on Audible.

Coming soon to Apple Books and more.

“Billy has an innate talent for helping people break free from limiting mindsets and habits. For the first time in years, I have a clear vision and a renewed sense of purpose.”

— Laura Huddleston, Mom and marketing director



“Billy has enabled me to view and adjust my perspective, leading to personal and professional growth.”

— Juan Buitron, Dad and associate vice chancellor

free Bonus Coming soon:
THE what if shift starter kit. get access to:

  • Unlock 10 powerful questions that will shift your perspective, spark clarity, and open doors to possibilities you never thought were possible. This quick-start guide is designed to help you stop waiting and start creating the life you were born to lead. $20 value

    • The What If Shift Blueprint

    • The What If Shift Habits Tracker

    • The What Shift Vision Board Guide

    A collection of ready-to-use templates designed to complement the book and help you capture, explore, and act on your biggest What Ifs. These tools make it simple to turn your imagination into action and build momentum toward the life you want. $45 value

  • Preview a daily practice that turns possibility into progress. Get a sneak peek at powerful prompts, reflection spaces, and exercises built around the What If Shift. $15 value

Get instant access to the FREE WHAT IF SHIFT STARTER KIT ($80 Total Value) at launch. Get the 10 What Ifs Starter Guide today when you join the waitlist.

About Billy

Billy Hyland is a creative director, certified high-performance coach, writer, speaker, and founder of Level Positive and Lemon Positivity. He transformed his life a few years ago by asking one powerful question: "What if I stopped drinking?" This question sparked remarkable changes, including career advancement, financial growth, improved physical condition, and the discovery of new passions. Now he helps others ask bold questions that awaken possibility, clarity, and purpose.

—Erik

“Working with Billy has been transformational. I’ve gone from drifting to taking bold action every week.”

—Jerry

“Billy’s coaching isn’t just talk — it’s action, accountability, and results.”